Marketing that we are all used to is a totally controlled and organized process! Every step is planned ahead and the general public do not figure anywhere once it comes to execution.
But with the arrival of Web Marketing 2.0, this controlled process is threatened as the power shifts to the consumer. The interactive ability among the customers to propagate mass opinions can have an impact on the future of a product!
Simply put, Web Marketing 2.0 is all about establishing contact with your prospects through,
Social Bookmarking. For e.g. websites like del.icio.us, furl
Blogging with sites like WordPress, Blogger etc
Viral marketing where word of mouth and sharing of materials ultimately results in more traffic
Effective use of Social Media sites like flickr, picasa, YouTube where Photos & Video are shared
Social Networking websites like MySpace
Setting up RSS feeds of your contents
Interactive online forums
And many such new and fast systems…
Making our websites more interactive with the site visitors is Web Marketing 2.0, where they can add content, air opinions and the like. Its about a site being simple and plain where visitors can interact and collaborate with others through simple interfaces. Its about that indefinable addictive ‘Halo’ effect beaming from your site!
Social Media Marketing also facilitates in building you-the-brand! It enables you to make your individual presence felt through Web 2.0 sites which has the in built ability to elevate your business to a higher scale way beyond traditional methods!
And its time to consider these new emerging customer driven marketing arena for your own future!
Let’s explore a few of them waiting to be tapped in the Web 2.0 Marketing plane. They are there and they do exist, once you realize the potential of these Web Marketing 2.0 methods. No matter what online business you have now!
1. Build Your Individual Brand Constantly: YOU have the option of building your personal brand with Web 2.0 Marketing technologies. They empowers you to create a group of exclusive communities, which you can effectively use as a platform for viral marketing. Be the starter to propagate and speed up the process. The best form of publicity ever found is word of mouth publicity!