The banner ad system uses web pages found on the Internet to promote an advertiser’s product. It attracts people who spend a lot of time on the computer. The Internet, which 10 years ago was barely in existence, is now one of the most popular forms of advertisement available. It is a very powerful and truly astonishing means by which to promote products. The way a banner ad works is a small rectangular advertisement containing a graphic and/or text display is shown on a web page. When you click on the advertisement, you are generally taken to the main web site for the product or service. A banner ad can present multiple images including animation and changes appearance in a number of other ways.
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There are several ways a banner ad campaign can be successful. A banner ad’s main objective is to get the visitor to click on the publisher’s web site. Hopefully through doing this whey will gain a customer. Even if the visitor doesn’t buy anything while viewing the web site, perhaps he will remember what he saw and come back and shop in the future. Here’s another affect that banner ads have on visitors to the site: once you’ve been exposed to the site and seen the advertiser’s product, your subconscious mind will retain the information. If you then go to the store to buy a similar product and see the advertiser’s brand, it is very possible you will remember seeing the ad and purchase that product over the other brands. Thus by seeing the product in a banner ad, the advertiser has made a sale. This is known as branding.
There are no particular rules concerning what makes a banner system successful. A good banner ad is derived through trial and error. A smart webmaster will closely monitor the response of potential customers to his or her banner ad. If the ad is not successful, it can be pulled and something else is tried. The webmaster (and advertisers) measure the banner ad success using various means, such as click throughs (the number of times visitors click on the banner ad linking t the advertiser’s site), page views, click through rate (ratio of page views to clicks), and cost per sale.