To run a successful ad campaign on YouTube:
Create a YouTube channel
Create a Bidding Strategy
Set Ad targeting options
Create a YouTube Ad campaign
How to create a YouTube channel?
Steps to create your YouTube channel
Log in to your YouTube account and click on the profile icon.
In settings, under the account tab on the left side, click on ‘add or manage your channel(s).‘
A new screen will display the ‘+ create a channel’ option; click on it.
Enter your ‘brand account name.’
You now have a new YouTube channel.
The other steps that follow after creating a new channel on YouTube are uploading high-quality video content regularly. You can use tools like TubeBuddy to help you schedule video uploads if you have a busy schedule and can’t find the time to do so.
Once you’ve done this, remember to link your Google AdWords account to your YouTube channel.
How to create a bidding strategy?
You will come across two bidding options while creating your ad campaign on YouTube – CPC and CPV. The former option is the only bidding option available on YouTube. Customize your bid keeping your ad targeting and budget in mind.
Steps to create a custom bid for your YouTube Ad campaign:
Click on the ‘All video campaigns’ option from your AdWords account.
Select the ‘targets’ option > ‘bid’ column.
Choose the ‘customize bids per format’ to set any bid and targeting of your choosing.
How to set Ad targeting options?
Your YouTube ads won’t perform without setting proper targeting options. Imagine running a brilliant video feature that doesn’t reach your audience! All the money you’ve invested into your ads is going to go to waste. This is why targeting is an essential part of Ad campaign creation.