manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
There are numerous definitions for the industry term online. However, the best way to understand marketing automation is to review its main capabilities.
Marketing Intelligence – This essentially refers to the use of tracking codes to monitor online behaviors.
Business Development – Automated business development relies on email marketing, social marketing, SEO, and content marketing.
Advanced Workflow Automation – This step encompasses the complete automation of internal marketing processes and functions.